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Better Stands
Moving towards a more sustainable exhibiting experience
Better Stands at CPHI Barcelona
Working hand in hand with you and our community to achieve better quality, better safety, better time efficiency, better sustainability, and a better exhibition experience for everyone.
From Barcelona to India, China to North America, each edition of CPHI creates thousands of exhibition stands for you to meet clients face-to-face, promote your brand with eye-catching designs, and bring a taste of your company to the show floor.
We’re proud of being the place where the pharma industry makes these invaluable connections, but we’re conscious that the ‘single use’ nature of many stands leads to significant amounts of waste.
This is why we’ve introduced our Better Stands programme. We believe that by working in collaboration with our exhibitors and your appointed contractors we can eliminate the waste connected to single use, space only stands – while still delivering world-class designs that have a second life after the show closes its doors.
Content
Why ‘Better Stands’?
Move away from single-use stands
In short, it is a move away from disposable, single-use stands – these are space only builds that are used only once. They are constructed onsite, often from poor quality material, demolished post show and sent to a landfill or burned.
Switch to reusable stands
Instead, switching to reusable stands, where all core elements are reusable. This will reduce waste and improve the ease, safety & sustainability at CPHI, leading to a better exhibitor experience – while lowering costs with a stress-free build and breakdown.
The Better Stands vision
Our vision is to eliminate all disposable stands from our events by 2030.
We know it’s an ambitious goal, and that the journey to sustainability doesn’t happen overnight! To help us get there – and help bring our exhibitors and contractors along the journey with us – we have introduced different tiers of Better Stands for space only stands.
We are recommending all space only exhibitors work towards achieving at least Bronze status in 2024, so now is the time to speak to your contractor about making the switch to a sustainable stand solution.
Reusable:
• Stand structure & walls
• Platform
• Furniture & equipment
• Lighting
All space only stands are independently verified at the end of the event to determine their individual level.
Reusable:
• Stand structure & walls
• Platform
• Furniture & equipment
• Lighting
• Fascia & overhead signage
• Rigged structure
• Ceiling
• Display facilities
All space only stands are independently verified at the end of the event to determine their individual level.
Reusable:
• Stand structure & walls
• Platform
• Furniture & equipment
• Lighting
• Fascia & overhead signage
• Rigged structure
• Ceiling
• Display facilities
• Graphics & decorative items
• Floor covering
All space only stands are independently verified at the end of the event to determine their individual level.
Be a part of lowering CPHI’s carbon footprint
Benefits
Huge opportunities for cost savings compared to disposable stands
Keep your designs and customisations – simply meet material regulations
Significant waste reduction with safer, cleaner and more efficient working environments
Work with stand contractors offering readily available reusable solutions
Showcase your own commitment to sustainability
Where to start
Work with your contractor to play your part
01
Your contractor builds your stand from reusable components used at other events
02
Your contractor builds you a modular stand that you can store and reuse again
Join us in moving towards the future of events
FAQs
Answers to some of the most common queries
We know that disposable stands create significant environmental, health and safety and wellbeing issues onsite at our events. Across Informa (CPHI’s parent company) in 2019, we saw that disposable stands/booths equated to over 80% of our total waste generated at events. Proactively addressing this practice globally, at individual events like CPHI, is key to creating a more sustainable events industry.
When we talk about disposable stands we mean single use, disposable booths made from raw materials onsite, such as chipboard, particleboard or low-density fiberboard (LDF). The quality of finish is often also compromised due to working time pressures.
A non-disposable/reusable stand is constructed using materials designed to be used multiple times. For example:
• Frame and fabric
• Wood stock panels
• Aluminium modular
• Cardboard flat pack
• Exhibitor owner OR rented
• Plus many others!
There are almost endless variations of multiple use stands to suit every size and desired appearance. The cost of these stands is generally lower than for disposable stands, helping reduce outlay and provide a better long-term investment.
All stands at CPHI Barcelona will be independently verified to determine which level they have achieved. Better Stands exhibitors will receive certification following the verification to confirm the level they have achieved.
These are already compliant with our sustainability measures. Better Stands is targeted at space only builds, which historically create the most waste.
We aren’t just asking our exhibitors to consider sustainability – we are working hard to become a more sustainable brand. You can find out more about what we’re doing at our events here, or keep up with industry sustainability updates through CPHI Online.
Please contact [email protected] or get in touch directly with your account manager to discuss exhibiting more sustainably.
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